LubeZone Truck Lube Center Marketing Hub

THE MARKETING HUB

LUBEZONE TRUCK LUBE CENTER

Welcome to the LubeZone Brand Hub. This space is dedicated to providing you with easy access to our marketing materials—from logos and brand guidelines to project request forms. It’s designed to streamline your efforts and ensure that our brand is represented consistently and effectively across all platforms.

Access your branding essentials

Brand Guidelines

Access the official LubeZone brand
standards to ensure consistency
across all communications.

Logos

Download official
LubeZone logos for use in
digital and print media.

Images

Browse and download
high-quality images that
represent the LubeZone brand.

Print Materials

Find templates and
ready-to-use materials
for your marketing needs.

Linkedin Banners

Enhance your professional
profile with LubeZone-branded
LinkedIn banners.

Request Form

Submit your project requests here,
from marketing campaigns
to brand collaborations.

LubeZone Fonts

Find our branded fonts for LubeZone.

All Brand Assets

Find all of LubeZone's brand assets right at your fingertips!

The Epika Connection

Dive into "The Epika Connection," our quarterly newsletter that keeps you in the know. Discover the latest news, insights, and accomplishments across all Epika brands. Whether it's industry updates, team highlights, or inspiring stories, we have it all. Click here to explore the latest edition and stay connected with everything that's going right at Epika.

Quick links

Human Resources

Learn about employee benefits,
policies, and resources to help
you thrive within our organization.

Training
Materials

Explore training guides
and safety resources to
boost skills and compliance.

IT Support

Get support from
IT for any issues
regarding your systems.

FAQ's

What can access to Marketing do for my business?

Access to the Marketing department can significantly amplify your business’s visibility, enhance brand recognition, and drive engagement with your target audience. We leverage a variety of strategies and channels to tell your brand’s story, connect with customers, and ultimately help achieve your business objectives, whether it’s increasing sales, launching new products, or building customer loyalty.

What are brand guidelines?

Brand guidelines are a set of rules that explain how your brand works. These include your brand’s core principles, visual identity (like logos, colors, fonts), and tone of voice. Following these guidelines ensures consistency across all marketing materials and communications, which is crucial for building a strong, recognizable brand.

Can I use old logos?

We recommend using the most current version of your brand’s logo to maintain consistency and brand integrity. If you’re unsure about which logo to use or need access to the latest versions, please contact the Marketing department. Using outdated logos can confuse your audience and dilute your brand’s impact.

What paid media options are available to me?

Our Marketing department can help you navigate a wide range of paid media options tailored to your specific goals and target audience. This includes digital advertising (such as social media ads, display ads, and search engine marketing), traditional media (like radio, TV, and print), and out-of-home advertising (billboards, transit ads). We’ll work with you to determine the most effective mix.

What functions does the marketing department perform?

The marketing department wears a lot of hats! At its core, we’re here to build and promote our brand, connecting with our audience through effective strategies that drive engagement and growth. We handle everything from creating compelling content and managing social media, to designing campaigns, researching market trends, and tracking the results. Ultimately, our goal is to make sure we’re reaching the right people with the right message, keeping the brand fresh, relevant, and top-of-mind for our customers.

Do billboards work for my business?

Billboards can be an effective marketing tool for businesses looking to increase brand awareness and reach a broad audience, especially in high-traffic areas. However, their effectiveness depends on several factors, including location, billboard design, and your target audience. We can help you assess whether billboards are a suitable option for your marketing strategy and how to maximize their impact.

How do I request marketing support for a project?

To request marketing support, please fill out the marketing request form available on our internal portal. Include as much detail as possible about your project, including objectives, target audience, timeline, and any specific requirements. Once submitted, a member of our team will reach out to you to discuss the next steps.

How long does it take to launch a marketing campaign?

The timeline for launching a marketing campaign can vary depending on the complexity and scope of the project. Generally, it’s best to allow for at least 4-6 weeks from initial planning to execution. This gives us ample time to develop a strategy, create content, and set up the campaign for success. For more significant campaigns or those requiring external production, more lead time may be necessary.

Can we request help for an event we’re attending next month?

Absolutely! Please provide details as early as possible for effective planning and support.

Who approves large marketing expenses?

Significant investments are reviewed and approved by our finance team and leadership.

Project requests

At Epika, we strive to address all requests efficiently and effectively. Please allow us up to 2 business days to thoroughly process and respond to your inquiries. This timeframe ensures that we can deliver the high-quality service you expect from us, keeping everything going right. Your understanding and patience enable us to maintain the standard of excellence that defines the Epika experience.

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THE MARKETING HUB