FAQ's from our team

Welcome to our FAQ page! Here, we’ve gathered the answers to the questions we get asked the most. We know your time is valuable, so we’ve made it easy to find the information you need. Whether you’re curious about our services, looking for support, or just want to know more about what we do, you’re in the right place.

What can access to Marketing do for my business?
Access to the Marketing department can significantly amplify your business’s visibility, enhance brand recognition, and drive engagement with your target audience. We leverage a variety of strategies and channels to tell your brand’s story, connect with customers, and ultimately help achieve your business objectives, whether it’s increasing sales, launching new products, or building customer loyalty.
Brand guidelines are a set of rules that explain how your brand works. These include your brand’s core principles, visual identity (like logos, colors, fonts), and tone of voice. Following these guidelines ensures consistency across all marketing materials and communications, which is crucial for building a strong, recognizable brand.
We recommend using the most current version of your brand’s logo to maintain consistency and brand integrity. If you’re unsure about which logo to use or need access to the latest versions, please contact the Marketing department. Using outdated logos can confuse your audience and dilute your brand’s impact.

Our Marketing department can help you navigate a wide range of paid media options tailored to your specific goals and target audience. This includes digital advertising (such as social media ads, display ads, and search engine marketing), traditional media (like radio, TV, and print), and out-of-home advertising (billboards, transit ads). We’ll work with you to determine the most effective mix.

The marketing department wears a lot of hats! At its core, we’re here to build and promote our brand, connecting with our audience through effective strategies that drive engagement and growth. We handle everything from creating compelling content and managing social media, to designing campaigns, researching market trends, and tracking the results. Ultimately, our goal is to make sure we’re reaching the right people with the right message, keeping the brand fresh, relevant, and top-of-mind for our customers.

Billboards can be an effective marketing tool for businesses looking to increase brand awareness and reach a broad audience, especially in high-traffic areas. However, their effectiveness depends on several factors, including location, billboard design, and your target audience. We can help you assess whether billboards are a suitable option for your marketing strategy and how to maximize their impact.
To request marketing support, please fill out the marketing request form available on our internal portal. Include as much detail as possible about your project, including objectives, target audience, timeline, and any specific requirements. Once submitted, a member of our team will reach out to you to discuss the next steps.
The timeline for launching a marketing campaign can vary depending on the complexity and scope of the project. Generally, it’s best to allow for at least 4-6 weeks from initial planning to execution. This gives us ample time to develop a strategy, create content, and set up the campaign for success. For more significant campaigns or those requiring external production, more lead time may be necessary.
Absolutely! Please provide details as early as possible for effective planning and support.

Significant investments are reviewed and approved by our finance team and leadership.